Global promoter Live Nation, which owns and operates numerous concert halls, has partnered with rapper Drake for the new 2,553-seat History club. Drake helped design the club and has just opened in his hometown of Toronto, located in the Beaches neighborhood on the eastern edge of the city.
Ahead of Jack Antonoff’s Bleachers band Bleachers Sunday sold-out concert, CEO Steven Biasutti said Variety, noting that Drake is “one of the most popular artists in the world right now. What a great partnership we thought it would be, and it was a huge success. ” “He wanted to bring an arena experience to the artists in a smaller club,” says Biasutti of his contribution.
The story was created by DesignAgency in consultation with Live Nation Canada and Drake. Unlike Drake’s Sher Club inside Scotiabank Arena, described by Toronto Life as having a vampire vibe in Las Vegas, or his bespoke mansion on the prestigious Bridle Path, described in an Architectural Digest report as “a wonder of old world craftsmanship, built with limestone, bronze, exotic woods and other noble materials, ”the interior of History is simple and timeless.
The club has a 22ft x 40ft stage with a permanent LED wall and overlooks a two level hall, the lower level seats 2202 people and the curved mezzanine 351, for a total capacity of 2553. The seated shows can also be accommodated. The story also has the ability to stream and record and is equipped with cameras “strategically placed throughout the venue for conversational engagements, such as TED Talks.
The story was supposed to start in October, but was delayed when Ontario confirmed capacity restrictions due to COVID, forcing the All Time Low, Passenger and Allan Rayman shows to be canceled. “We were just waiting for the province to allow 100% capacity and standing GA locations,” says Biasutti. “Suddenly we got the green light. So we were ready to go on November 7th and we are happy to have Bleachers on our stage. “
On the work front, on November 5, Drake released a horror-themed black and white music video for Talking Knife, the third single from Certified Lover Boy, with appearances by 21 Savage and Project Pat.
Read also: Justin Bieber will hold an interactive virtual concert on stage in collaboration with Wave
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